Everything starts with an idea. The idea turns into a thought, and the thought transforms into an action. In the realm of websites, an idea is the design; an action is the development.
Design is the starting point of every great website, but a design without development is the same as not having any design in the first place. And it is here, in the phase of development, where most agencies fail to deliver on their promises.
The term “creative technologist” is frequently used in our industry as a buzzword, but it is impossible to find a virtuoso who can be both a creative Picasso and a Grandmaster Coder at the same time.
Don’t let anyone else tell you otherwise, because unless you live and breathe in the coding world and focus on it – and it only – as your career, you are not going to be the best of the best.
At HealthPresence, we have a clear delineation between design and development to ensure that only subject matter experts of the highest level are producing client deliverables.
Poor code is simply that – poor code – and just because the code is not visible to viewers does not mean that it is not important.
The consequences of having a website developed with poor code has significant ramifications ranging from inefficient, slow websites to degraded search engine rankings that could ultimately reduce a company’s return on digital investments to zero.